New Year, New You! Fuel Your Comeback with Safeway's Deals (12/31 – 01/13)

As the holiday season winds down, Safeway is here to help you kickstart the new year with fantastic savings. From December 31st to January 13th, shoppers in the United States can discover incredible deals across a variety of categories, perfect for those resolutions and everyday needs. Get ready for limited-time savings and flyer specials this week that will make your end-of-year shopping truly rewarding.

This is a prime time for consumers to stock up on essentials and discover new favorites. Whether you're looking to upgrade your wellness routine, find back-to-school supplies, or simply enjoy some sweet treats, Safeway has you covered with discounts that are too good to pass up. Don't wait – grab these deals before they're gone!

Vitamins & Supplements

Nourish your body and mind with Safeway's selection of vitamins and supplements. Enjoy a "Buy 1 Get 1" offer on Nature Made Vitamins & Supplements, available in select sizes and varieties. RX Bars are also on sale at 3 for $5 for member prices, making it easy to fuel your active lifestyle. Ensure Nutrition shakes are available with a "Buy 2, Save $4" promotion when you buy 6- or 8-oz. shakes with a digital coupon. Premier Protein is offered at $4.99 each for 4-pk. 11-oz. shakes. For an energy boost, 5-hour Energy shots are available at 10 for $19.99. Boost your protein intake with Orgain Organic Protein Powder, 1.02 lb., for $21.99.

Take advantage of these wellness deals to support your New Year's health goals before they disappear.

Back-to-School Essentials

While the traditional back-to-school season has passed, Safeway continues to offer great prices on essential supplies. Get 20% off Sharpie Markers or Highlighters in select sizes and varieties. Top Flight Notebooks or Journals are also 20% off, available in select sizes and varieties. GE 3-Year Lightbulbs are an impressive 33% off, a smart choice for any household.

Stock up on these practical items and prepare for the year ahead.

Sweet Deals for Sweethearts & Save on Sweet Treats

Get a head start on Valentine's Day or simply indulge your sweet tooth. Valentine's Day Partyware is 25% off, and Valentine's Day Exchange Cards are also 25% off, available in select stores while supplies last. Valentine's Day Plush items are also 25% off. Looking for gifts? Valentine's Day Gifts are 25% off. For those who love classic candies, Kinder Bueno Bars (1.5 oz.) are available for $10 for 10. Hershey's King Size Bars are 2 for $5, and Haribo Gummies (6.3-8 oz.) are also 2 for $5.

Explore a wide range of candy favorites including M&M's Share Size Candy for $5.49, Lindt Excellence Bars for $4.99, and Lindt Truffle XL Candy for $14.99. Plus, find fun options like Nerds, Trolli, or sweetARTs for $2.99, and Sour Patch Kids or Swedish Fish for $4.99.

Top Christmas Picks at Safeway

As we transition from the holiday season, it's worth noting that many of these deals could be perfect for stocking up on Christmas deals or finding last-minute holiday gifts. Consider the seasonal shopping opportunities with these end-of-year promotions. While not explicitly Christmas-themed, items like candy and useful household goods offer great gift ideas for the tree or excellent value for your money. These are perfect for those looking for affordable Christmas gifts without compromising on quality.

• Nature Made Vitamins & Supplements: Buy 1 Get 1 – a great way to start the year healthy.
• Valentine's Day Partyware/Gifts: 25% Off – perfect for early birds planning ahead or for fun winter gatherings.
• GE 3-Year Lightbulbs: 33% Off – a substantial saving on an essential home item.
• Kinder Bueno Bars: $10 for 10 – a sweet deal for a popular treat.

Plan Your New Year Shopping with My Deals 365

Make the most of Safeway's promotions by planning your shopping trips. Visit My Deals 365 to browse all available flyers and flyers specials this week. With discounts this week in the United States, you can easily map out your purchases and ensure you don't miss out on any savings. This is your chance to snag the best deals of the season.

Find all the best Christmas 2025 offers across the United States and start saving today!