Gucci: a century of style

The main luxury clothing brands are Italian or French. These two countries concentrate the top businesses and have extended their power in fashion to all parts of the world. The case of Gucci is no exception. Today it has operations in the coolest capitals and the United States is not far behind. There are several stores and Hollywood celebrities visit them often. Like Gucci, there are other big chains that have landed in this northern giant to expand. Gucci has a century of history. How did it all begin? It was in Florence in 1921. The young Guccio Gucci opened a small leather accessories store in Via della Vigna Nuova 7. Initially, it was dedicated to manufacturing riding gear, but soon realized that the demand for these items was decreasing due to the development of the automotive industry. Gucci then decided to expand its product line, adding handbags, shoes and travel items. Gucci had the idea to start the business years ago when he was working as an elevator operator at the Savoy Hotel in London. He was very impressed by the luxury and elegance of the wealthy travelers he served. That's why he focused on the quality of the finishes and materials of his travel accessories. The company had to open boutiques in Rome and Milan to meet the growing demand. And with the arrival of the fascist dictatorship in Italy, Gucci won the contract to manufacture leather boots for the army.

International development

The founder of the brand wanted to keep the family business with its headquarters in Italy. While he was alive, his three sons Aldo, Vasco and Rodolfo helped him develop the business and didn't dare to contradict their father. However, two weeks before Guccio's death, they made the decision to expand the brand internationally, opening boutiques in New York and Hollywood. Between the 1950s and 1970s, the brand developed its prominent visual image and launched its legendary products such as the Horsebit moccasins, the Jackie O Bag and the Flora print. In addition, in the 1960s, Aldo made a milestone contribution to the history of the brand: he created the logo with the two interlocking G's representing the first initials of the founder's name. Hollywood celebrities dreamed of Gucci's double G, which ultimately made the brand a symbol of global luxury. Gucci also received orders from political figures such as John F. Kennedy, his wife Jacqueline, Lady Diana and Grace Kelly, the Princess of Monaco. During this period the brand also opened stores in London, Paris, Tokyo and Hong Kong. In 2021, the brand celebrated its 100th anniversary and made a historic collaboration with Balenciaga. In addition, the Gucci Love Parade was organized, featuring celebrities such as Jared Leto and Macaulay Culkin dressed in old Hollywood style.

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