Ulta Salon, Cosmetics and Fragrance was founded by Richard E. George, the former President of Osco Drug, Inc., and Terry Hanson, around 1990. In 1994, Ulta had a makeover that eliminated products and items that were typical of drugstores, such as toothbrushes and vitamins.

The store moved strictly to beauty products. In 1999, Ulta Beauty changed its name from Ulta3, changing the brand almost entirely. As of February 2017, Ulta Beauty has stock in over 20,000 products including makeup, fragrances, nail, skin, and hair products.

The company offers products from about 500 beauty brands across all categories and price points. Nowadays, Ulta Beauty is interested in redefining how beauty is portrayed and increasing support of trailblazing causes.

Ulta Beauty commercializes its own collection and other brands like IT Cosmetics; MAC; Chanel; The Ordinary; Morphie; Dermalogica; Lancome Paris; Fresh; Yves Saint Laurent; Tarte; Dior; Benefit San Francisco; Pattern and more.

If you want to save money at Ulta Beauty, they offer ‘buy more, save more’ savings; gifts with purchase and digital coupons. All of them are available on their website, where you also can discover the in-store sales.

**Ulta Beauty **has many competitors. Some of them are stores like Oriflame; Avon,Sephora; Purplle; Nordstrom; Sally Beauty; JD Beauty Shop among others.

Ulta Beauty provides different benefits to whoever buys at their stores or website. From beauty tips at live masterclasses and on Ulta Beauty TV to incredible gifts. All of them contribute to make your experience at Ulta Beauty unique and help you buy the perfect products.

Ulta Beauty offers amazing Black Friday deals and discounts to help you save money on everything you need. Unlock the best bargains of the season and become an expert value shopper!

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The brochures and catalogs contain the best weekly, monthly and yearly promotions, with offers and discounts available today in stores. To check the updated prices you can also browse the official website online: https://www.ulta.com/