Carter’s roots trace back to 1865 when William Carter founded the William Carter Company in Needham, Massachusetts. The company took big steps with the management of the Carter family until they sold the business in 1990. In the early 2000s, Carter'sreached an agreement with Target Corporation to create the "Just One You" spin-off clothing line, to be sold exclusively in Target Stores. Carter's later created exclusive lines for retailers Walmart and Amazon. All of the brands sell similar articles of clothing, such as bodysuits, pajamas, and dresses, but each has its own design team and pricing policies specific to the retailer.Carter'sacquired competitor OshKosh B'gosh in 2005 and in February 2017, they acquired Skip Hop Inc. Carter's operated more than 1,000 branded stores and outlets as of 2019, with plans to open up to another 100 stores in "mid-tier" shopping malls in the following years.

Carter’s commercializes its own brand plus OshKosh B’gosh; Skip Hop; Little Planet; Simple Joys; Genuine Kids; Precious Firsts; Just One You; Child of Mine. All these brands are made by Carter’s.

Carter’s provides weekly savings and clearance prices up to extra 50% off. If you sign up to their email you will get extra 20% off on your first Carter's purchase plus members delas.

Carter's competitors include stores like Gymboree, Culp, Mac & Mia and Old Navy, among others.

Carter’s provides their customers different benefits by signing up to their email. You will be the first to see new arrivals, exclusive offers and more. Also, you can join My Rewardings Moments: get extra points in the app, birthday specials, surprise points and extra points with every dollar you spend.

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The brochures and catalogs contain the best weekly, monthly and yearly promotions, with offers and discounts available today in stores. To check the updated prices you can also browse the official website online: https://www.carters.com/