Although their story starts in 1917, when a general supply company opened in Lamoni Iowa, the first time the company used the Hy-Vee name was in 1938, when Hyde & Vredenburg, Inc became an official incorporated business, with 15 stores in Iowa and Missouri.

In 1952, the Hy-Vee contraction was implemented to the business and in 1960, the company became an employee-owned trust fund and by 1969, Hy-Vee expanded to Minnesota, acquiring stores from the Swanson Company.

In the 2000s, Hy-Vee started focusing on their customers' health, introducing new healthy and ethical products and categories as well as an online store to expand their reach. Their forward-thinking policies earn them the Progressive Grocer's Retailer Prize in 2003.

Hy-Vee offers brands Chobani, Yoplait, Edy’s, Crest, Kellogg´s, Tide, Banquet, Silk, Beneful, Gerber, Cat Chow, Pure Cotton, Tylenol, Scott, Listerine, Beggin, Always, Huggies, Zatarain's, Air Wick, Zyrtec, Hormel, Poise, ZonePerfect, Juicefuls, Colgate, Benadryl, Revlon, Centrum and many more.

You can subscribe to Lowe's newsletter and ad magazine for all the latest deals and promotions, get seasonal discounts on their website or browse the Hy-Vee section on their website.

Hy-Vee competes with local and international brands. Their main competitors are Kroger, Walmart, Target, Walgreens, Giant Eagle, Meijer, Aldi, WinCo Foods and Sprouts.

The best way to get exclusive benefits at Hy-Vee is to use the Hy-Vee fuel saver card to access their members-only benefit package. You can also download coupons from their website.

HyVee offers amazing Black Friday deals and discounts to help you save money on everything you need. Unlock the best bargains of the season and become an expert value shopper!

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Black Friday will start on the 25th of November. Although it technically lasts 24 hours, most stores will offer deals and big discounts at least for a week. In some cases, there will be early Black Friday discounts days before Black Friday even starts, so be on the lookout for early bird offers and opportunities.

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My Deals 365 brings you the best Hy-Vee discounts and booklets.

Discover the current offers that this store has for you and find out the best discounts in a Hy-Vee venue near you. Get the best offers right now with My Deals 365 and discover what this popular organization can offer you. If you are looking for quality groceries and excellent customer service, Hy-Vee is the place to go. Compare prices between different stores and take advantage of all the promotions this chain of stores has for you right away.

The brochures and catalogs contain the best weekly, monthly and yearly promotions, with offers and discounts available today in stores. To check the updated prices you can also browse the official website online: https://www.hy-vee.com/