HyVee's New Year Celebration: Ring in Savings 12/29 - 01/04!

As the year winds down, HyVee is stepping up to help you celebrate the transition into the new year with fantastic deals and promotions. From December 29th through January 4th, savvy shoppers in the United States can stock up on party essentials and everyday groceries at prices that will make your wallet happy. Get ready to discover incredible savings across a variety of categories, making your New Year's Eve festivities and early January needs a breeze.

This is the perfect time for seasonal shopping and snagging some amazing Christmas deals. HyVee is offering a wide array of holiday gifts and gift ideas for the tree, all part of their end-of-year promotions. Make sure to check out these limited-time deals as they are part of the Christmas 2025 United States sales events designed to delight.

Party Platters & Snacks

Get your New Year's Eve bash started with HyVee's impressive selection of party platters.

• Deluxe Grazer Charcuterie Board – now $75.00. Serves 12 to 50, complete with a variety of cheeses, meats, fruits, and crackers.
• Columbus Grand Holiday Board – now $150.00. A massive spread perfect for larger gatherings, serving 16 to 120.
• Party Pleasing Snack Tray – now $25.00. Serves 10 to 32 oz, packed with a colorful assortment of bites.
• 12" Supreme Cooked Shrimp Tray – now $25.00. Includes sauce, serves 12 to 32 oz.
• 12" Di Lusso Rotella Tray – now $20.00. A delightful appetizer for 24 ct., 36 oz.

Grocery Essentials & Beverages

Don't forget to stock up on everyday favorites and festive beverages.

• Sumo Citrus – $4.99/lb. Brighten your day with these sweet and juicy fruits.
• Lemons or Limes – $.88 each. Perfect for adding zest to your recipes and drinks.
• Bubly Sparkling Water – $5.82 for 8 pk. cans, 12 fl. oz. Refreshing and calorie-free.
• Hy-Vee V-Cola, Coolers, Refreshers or Mixers – 10/$10. A great deal for stocking up on your favorite drinks.
• Brew Pub Luzza Motzza or Patriot Pizza – $5.99 each. Quick and easy meal solutions.
• Hy-Vee Meatballs – $5.99 for 24 oz. PERK'S PRICES! Save $1.00. Perfect for appetizers or meals.
• Stouffer's Lean Cuisine or Stouffer's Entrée – $2.00 each with purchase of 2. Look for these satisfying meals.
• Dannon Greek Yogurt – $3.99 for 4 ct. A healthy and delicious option.
• Family Size General Mills Cereal – $3.99 for 16.1 to 19.7 oz. A breakfast staple.
• Hy-Vee Cream Cheese – 3/$5 for 8 oz. Essential for baking and entertaining.
• Tostitos Tortilla Chips, Doritos, Ruffles, Frito-Lay Dip, Queso or Salsa – with purchase of 3, $2.99 each. Offers valid on select varieties, 10-15.75 oz.
• Mission Soft Taco Tortillas – $1.99 for 11 oz. Great for taco night.
• Hy-Vee Chili Style or Kidney Beans – $.69 each for 15.5 oz. Pantry staples for quick meals.
• Velvelta Melting Cheese Block – $7.49 for 32 oz. The perfect addition to your cheesy dishes.

Top Christmas Picks at HyVee (Transitioning to New Year)

While these sales run through early January, they offer a fantastic opportunity to grab last-minute Christmas gifts or items to elevate your New Year's gathering. Consider the Deluxe Grazer Charcuterie Board at $75.00 – a stunning centerpiece that saves you time and impresses guests. For a lighter touch, the 12" Di Lusso Rotella Tray for $20.00 is a crowd-pleaser. Don't overlook the Sumo Citrus at $4.99/lb, a bright and healthy treat that transitions well from holiday dessert platters to post-holiday snacking. These flyer specials this week are a great way to wrap up the year's holiday promotions.

Plan Your New Year with My Deals 365

Make sure to check out all the discounts this week in the United States by browsing the HyVee flyer on My Deals 365. Planning your shopping trip ensures you don't miss out on these limited-time deals. With the promotion running until January 4th, you have ample time to make your selections.

Find all the best New Year's 2026 offers across the United States and start saving today.