** Nike**, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Phil Knight and his coach, Bill Bowerman, on January 25, 1964. The company initially operated in Eugene, Oregon as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's automobile.

According to Otis Davis, a University of Oregon student athlete coached by Bowerman and Olympic gold medallist at the 1960 Summer Olympics, his coach made the first pair of Nike shoes for him, contradicting a claim that they were made for Phil Knight. According to Davis, "I told Tom Brokaw that I was the first. I do not care what all the billionaires say. Bill Bowerman made the first pair of shoes for me. People do not believe me. In fact, I did not like the way they felt on my feet. There was no support, and they were too tight. But I saw Bowerman made them from the waffle iron, and they were mine".

In October 2019, John Donahoe was announced as the next CEO, and succeeded Parker on January 13, 2020. In November 2019, the company stopped selling directly through Amazon, focusing more on direct relationships with customers

Nike is a company that designs, develops, and markets footwear, apparel, equipment, and accessory products.

Nike’s website has a special section for sales according to stock availability.

Nike's top competitors include Anta, lululemon athletica, VF Corporation, Adidas, Reebok, ASICS, FILA, Puma, Under Armour, Skechers and New Balance.

Nike offers a membership program in which customers can create their Nike Member profile and get first access to the very best of Nike products, inspiration and community.

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