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Primark is an Irish fast fashion retailer and a subsidiary of ABD. In the Republic of Ireland it uses the name Penneys. Primark has 380 stores in multiple European countries and 12 in the United States.
Primark sells fashion for all ages and genders, T-shirts, jeans, dresses, tops, coats, hoodies, jumpers, shorts, skirts, trousers, pyjamas, swimwear, jackets, underwear, purses, belts, hats, boots, sandals, sneakers, slippers, earrings, bracelets, necklaces, wallets, home decor, beauty accessories, makeup and vegan snacks.
The first Penneys store opened in 1969 in Dublin by Arthur Ryan on behalf of the Weston family. The company grew quickly, opening a second location in Belfast in 1971. In 1973 Penneys opened its first store outside of Ireland in Derby, England, and was renamed Primark to avoid trademark issues with J. C. Penney. In 2005 it acquired the Littlewoods retail stores, getting another 40 locations. Between 2006 and 2009 new Primark stores opened in Spain, the Netherlands, Germany and Belgium.
The first Primark in the United States opened in 2015 in Boston. In 2019 a new three-level 45,000 square foot location in Chicago was announced. A store in Buffalo, New York at the Walden Galleria is scheduled to open in 2022.
All of the products sold at Primark are from their own brand, elaborated with responsible practices. Primark makes public statements and reports on the Modern Slavery Act, and all their cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny Programme. In 2020 they launched their Wellness collection, made entirely of organic, sustainable or recycled materials.
Primark’s business combines low prices with good standards by buying their products in bulk, avoiding over-expensive hangers, tags and labels and transporting the products efficiently. This allows them to pass the savings to their customers, offering lower prices than other clothing brands.
Primark’s main competitors in the United States are other fashion retailers like Forever 21,Zara, Old Navy, Urban Outfitters,H&M, Gap and Ascena Retail Group.
When shopping at Primark you get to buy first rate fashion articles with a robust quality assurance process all the way from design to store. Their frequent release of new collections give them the chance to keep up to date with the latest fashion trends.
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The brochures and catalogs contain the best weekly, monthly and yearly promotions, with offers and discounts available today in stores. To check the updated prices you can also browse the official website online: https://www.primark.com/