The history of UGG began in 1978 with the founding of the company by Australian surfers Brian Smith and Doug Jensen. At first, Smith and Jensen aspired to become the official U.S. distributors of the Australian Country Leather boot brand, but they were unhappy with the brand and created UGG.

In 1985 they officially registered the American trademark "Original UGG Boot UGG Australia". The company turned into a success and quickly expanded its operations. In 1995 UGG Australia was acquired by the Deckers Brands group and since then UGG experienced a strong sales growth. Years later, in 2006, the company opened its first international store in Japan.

In 2016, the brand was renamed as UGG instead of "UGG Australia". Today, UGG sells its products worldwide through the Internet.

UGG is a manufacturer of footwear and apparel, so it sells products under its own brand name.

Saving money at UGG is very easy by taking advantage of the offers they publish on their official website.

In the UGG online store, there is a "Sale" section where customers can find a wide selection of products at discounted prices. In addition, UGG offers its customers UGG Rewards, the loyalty program through which customers get exclusive benefits and discounts on their purchases.

Also, with UGG Rewards they earn points that can be redeemed on future purchases. In addition, on the website there is a "promotions and discounts" section where customers can check out the latest offers that UGG has to offer them.

UGG competes with other companies focused on the sale of footwear and apparel such as Bearpaw, Naturalizer, Mozimo, Shoes.com, DVS Shoe, Tretorn, Rocket Dog, Soletrader, among others.

UGG offers its customers excellent quality products supported by the company's trajectory. UGG also has an online store, where customers can track the status of their order and receive their products at home. They also offer Gift Cards for gifts on special occasions and the UGG Rewards program, through which customers can save money and get special benefits on every purchase.

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The brochures and catalogs contain the best weekly, monthly and yearly promotions, with offers and discounts available today in stores. To check the updated prices you can also browse the official website online: https://www.ugg.com/