Amancio Ortega opened the first Zara store in 1975 in central La Coruña, Galicia, Spain. Ortega initially named the store Zorba after the classic film Zorba the Greek, but after learning there was a bar with the same name two blocks away, the letters were changed for the sign to say Zara. The first store featured low-priced lookalike products of popular, higher-end clothing fashions.

Ortega opened additional stores throughout Spain. During the 1980s, Ortega changed the design, manufacturing, and distribution process to reduce lead times and react to new trends in a quicker way, which he called ‘instant fashions’.

In 1985, Amancio Ortega set up a parent company for Zara before engaging in global expansion, and in 1988, the company started its international expansion through Porto, Portugal. In 1989, it entered the United States.

Zara sells its own brands as they produce their own clothes. Customers will also find Zara’s sister brands like Bershka; Massimo Dutti; Oysho; Pull&Bear; Stradivarius; and Zara Home.

Zara provides everyday deals in selection products. You will find them on their website and in-store.

The most significant Zara competitors are H&M, UNIQLO, Fast Retailing, and Reformation, Forever 21, Boohoo, Old Navy, Guccio Gucci, Mango, and more.

At Zara customers can purchase gift cards and sign up for their newsletter which provides the latest trends and news.

Also, their Collection Program, in collaboration with local non-profit organizations, collects garments that are not being used anymore and gives them a second life. Customers can rather buy that garments or give away theirs.

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The brochures and catalogs contain the best weekly, monthly and yearly promotions, with offers and discounts available today in stores. To check the updated prices you can also browse the official website online: https://www.zara.com/us/