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Scheels' history dates back to 1902 with its founding by German immigrant Friedrich A. Scheele, who moved to Sabin, Minnesota with his wife Augusta and their children, Margaret and Frederick. In the beginning, Scheele was involved in the growing of potatoes, and with the money earned from the first harvest he invested in a small hardware and general merchandise store.

The business grew and in 1930 Scheels opened more general merchandise stores in North Dakota and Minnesota. In 1946 Frederick B. Scheel, son of Frederick M. Schell, joined the company after serving in World War II. A year later, in 1947, his brother Charles Scheels joined the business. It wasn't until 1972, when Steve D. Scheel, son of Fred B. Scheel, convinced his father to stop selling hardware and focus on sporting goods.

Scheels currently has a total of 29 stores in 13 states: Iowa, Minnesota, Montana, Texas, Colorado, Illinois, among others.

Scheels stands as a premier destination for sporting goods and outdoor recreation in the United States, renowned for their unwavering dedication to offering high-quality products and ensuring customer delight. They proudly curate an expansive selection of both beloved national names and distinctive international brands. This diverse portfolio guarantees that whether you're a seasoned athlete or a weekend adventurer, you'll discover reliable and sought-after options to equip your pursuits.

Within their extensive inventory, customers will find a remarkable array of leading brands celebrated for their performance, innovation, and durability. Expect to see names synonymous with excellence in their respective fields, such as Under Armour for athletic apparel, Columbia for outdoor wear, Shimano for fishing gear, and Trek for cycling enthusiasts. These brands are consistently top performers, chosen by consumers for their proven quality and the exceptional value they deliver. Scheels makes it easy to discover these brands through their regularly updated weekly ads, informative flyers, and comprehensive online catalogs, which frequently highlight exclusive deals and attractive promotions.

Shopping at Scheels means benefiting from competitive pricing on authentic products from the brands you trust. Their commitment to customer satisfaction extends to offering frequent sales and special promotions on a wide range of top-tier brands. They encourage shoppers to explore their latest online offers, sign up for newsletters, and regularly check for new arrivals and exciting limited-time discounts.

Find your favorite brands at Scheels—explore their online deals today.