The Dyson story started when James Dyson developed 5,127 prototype designs of vacuum cleaners between 1979 and 1984. The first prototype, a red and blue machine, brought Dyson little success, as he struggled to find a licensee for his machine in the UK and America.

The only company that expressed interest in the new cyclonic vacuum technology was Dyson's former employer, Rotork. Built by Italian appliance maker Zanussi and sold by Kleeneze through a mail order catalogue, the Kleeneze Rotork Cyclon was the first publicly sold vacuum cleaner of Dyson's design. In 1985 a Japanese company, Apex Ltd., expressed interest in licensing Dyson's design and in March 1986 a reworked version of the Cyclon – called G-Force – was put into production and sold in Japan. Using the income from the Japanese licence, James Dyson set up Dyson Appliances Limited in 1991. Dyson licensed the technology in North America from 1986 to 2001 to Fantom Technologies, after which Dyson entered the market directly. In January 2017, Dyson announced its US headquarters and operations would move to the Fulton Market District in Chicago by end of year. The move added 100 employees to the company's Chicago headcount with over 40,000 square feet of newly leased office space.

Dyson commercializes its own brand and products.

Dyson provides weekly deals where you can save up to $150 on select Dyson technology engineered to improve home health and wellbeing. They stand by the price match promise and at their Dyson Outlets you will find products that have been rigorously tested by the same engineers who work on new machines – with genuine Dyson replacement parts used where needed.

Some of Dyson competitors include stores like Oculus,Hoover, Dematic, Business.com, Electrolux and iRobot.

Dyson provides what they call Dyson Knowledge: information about allergies, air quality, sustainability, beauty and lifestyle are just some of the areas that Dyson explores. They engineer solutions to everyday problems, from capturing dirt and air pollution to reducing hair damage, driven by a relentless desire to make things work better. You can access their how to’s and learn how to clean hardwood floors, vacuum carpets, clean your home's air and more. Also, by being part of My Dyson you will get useful tips and access exclusive owner rewards benefits.

Dyson offers amazing Black Friday deals and discounts to help you save money on everything you need. Unlock the best bargains of the season and become an expert value shopper!

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My Deals 365 brings all the information about Dyson. Discover which store is nearer to you and shop for the best product to make your spaces cleaner and safer.

The brochures and catalogs contain the best weekly, monthly and yearly promotions, with offers and discounts available today in stores. To check the updated prices you can also browse the official website online: https://www.dyson.com/en